A sub-question of my thesis would be how to attract volunteers to a literacy tutoring program. This study shows the motivations, benefits, satisfaction and barriers to volunteering more. This will prove in sustaining repeat volunteers and learning how to recruit the right people for the job.
Most people volunteer for a passion for the cause, and if advertised properly, the importance of literacy in the community will garner considerable interest.
Gotlib Conn, Lesley. Core Volunteers: Exploring the Values, Attitudes, and Behaviours Underlying Sustained Volunteerism in Canada: Report. Toronto, ON, Canada: Imagine Canada, 2006.