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Three studies were conducted to investigate individual consistency in the psychological functions of possessions, attitudes, and values. In the first study, participants listed favorite possessions, which other subjects classified by their similarity in source of value. The similarity data were analyzed using multidimensional scaling. In Study 2, new subjects rated each possession on four scales that represented subjective interpretations of the scaling dimensions, and mean scale ratings of objects were regressed over the scaling solution. The primary dimension distinguished symbolic or self-expressive objects (e.g., family heirlooms) from instrumental objects (e.g., a stereo). In Study 3, individual consistency in orientation toward symbolic or instrumental possessions, attitudes, and values was examined. The same subjects who listed possessions in Study 1 indicated their favourability toward symbolic and instrumental appeals and values. On the basis of the locations of their possessions in the scaling solution, individuals were classified into symbolic and instrumental possession groups, and attitudes and values of the two groups were compared. Results indicate that the self-expressive function of possessions, attitudes, and values is consistent within individuals.
Educational aspirations among Canadian 15-year-old youth are remarkably high: almost all aspire to complete high school, and over nine in ten say they want to go on beyond high school. University is clearly the post-secondary pathway of choice, being named by over two thirds of the youth. Less than one in ten say they want to pursue an apprenticeship or attend a post secondary trade or vocational school.
Vanderbyl, Michael, and Bob Aufuldish, Leslie Becker, Karen Fiss, Terry Irwin, Jim Kenney, and Jennifer Morla. “Graphic Design Thesis: A Survivor’s Guide.” in Teaching Graphic Design: Course Offerings and Class Projects from the Leading Undergraduate and Graduate Programs. Ed. Steven Heller. New York: Allworth Press, 2003.
WONDERS REVEALED: DESIGN AND FAUX SCIENCE
Jessica Helfand and William Drenttel from Michael Bierut, William Drenttel, and Steven Heller,
Looking Closer 5: Critical Writings on Graphic Design, Volume 5 (New York: Allworth Press, 2006)
The article begins with the explanation that science is the reason for revolutionizing the world. Then why is current design practice focused on aestheticizing pre-existing ideas instead of learning to create new ways to visualize new ideas?
Design has taken the surface value of scientific imagery and vocabulary and appropriated it into new designs, however these efforts are seriously lacking any formal understanding of the underlying science. One example used in the article is the recent graphic reinvention of the Periodic Table. The authors refer to this style of design "Faux Science" and offer a scathing review of the current trend to inject meaningless branding content into serious form.
"The appeal of information design is that it offers instant credibility. This is the domain of numbers and bullets and charts and graphs, ordered lists that visualize the obvious. Information design is rational and authoritative, classified and controlled to within an inch of its life: everything in its place and a place for everything. Label it information design and it looks serious. Number it and it looks scientific. But it’s a false authority, particularly because we buy into the form so unquestioningly."
Current design has become nothing but appropriation and artifice. Referring to Hegel and his method of thesis/ antithesis/ synthesis model, we easily locate the scientist, who migrates from observation to analysis to discovery. Meanwhile, the designer catalogs the everyday, making thick, wordless books with pictures that jump the gutter.
Helfand and Drenttel conclude that science is an enormous opportunity for designers, and that design schools should think outside the box (teach music theory, second languages, and science), so that the education of designers becomes new knowledge, rather than sticking to old ideas.
Overall, I think this is an excellent articles, and reveals truths about current design education - so much work is thinly veiled artifice.